Alexandra Grisanti

Alexandra is the Lead Growth Designer at Heijbel Growth and author of the Stockholm Growth & Fintech newsletter. With a Master’s in Architecture and a background as Lead Product Designer for multiple B2B white-label fintechs, she specializes in CRO, UX, and brand strategy. Having designed over seven fintech products—ranging from credit monitoring to SME data portals—Alexandra focuses on bridging the gap between business problems and user-centric solutions.