Firuza Rakhimova Wendeberg

Firuza has a deep curiosity for martech and adtech, and is genuinely excited about the shift that agentic AI is bringing to the way companies build their go-to-market strategies. With over 8 years of experience as a growth and performance marketer, she is passionate about working on what actually moves the needle at the zero-to-one stage and beyond.

Prior to node.vc, she has worked with scaleups and briefly at corporate level, which made her realise that early-stage startups are her cup of tea! Her marketing career started at Klarna during its hypergrowth years, and she later took Nabo's brand from zero to becoming the third largest proptech company in Sweden. Most recently, she was CMO at a Stockholm-based venture studio, where she drove marketing and growth strategies for multiple startups and scaleups within healthtech, media, B2C/D2C, and SaaS.