My Morinder

Experienced speaker and communications leader with 15+ years of experience delivering presentations and insights on strategic communication, leadership, and the role of visibility and reputation in building business value. Specialized in corporate communications, media relations and crisis communications, with a strong focus on how trust and earned attention function as core drivers of marketing and brand strength—particularly within the financial services industry. Currently working as Press Officer for UC (Enento Group), a Nordic fintech and credit information company, where I lead external communications in the Swedish market. Throughout my career, I have worked closely with senior leadership teams in highly regulated and reputation-sensitive environments, supporting them in navigating media scrutiny, stakeholder expectations and complex public narratives. I am particularly interested in the intersection of leadership communication, financial markets and reputation building, and how companies in fintech and finance can strategically earn attention in an increasingly trust-driven economy.